Thoughts
Lessons from the intersection of
building, operating, and creating.
Frameworks, case studies, and field notes from scaling startups, shipping products, and leading creative projects.
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My Thoughts
Building Breasy: A Custom Platform Across 10 Markets
Breasy connects service providers with the customers and operations that need them. We serve 250+ providers completing 1...
The Art Gallery Problem
You don't need to fill the gallery. You need to hang one piece on the wall. I've watched this happen a hundred times. A ...
Why I Replaced HubSpot With a Custom Platform
Breasy was a landscaping marketplace connecting property managers with local service providers. When I joined, the entir...
Why Operators Should Learn to Build
The best operators I know can all ship something. Not because they need to replace engineers. Not because "everyone shou...
Finite Energy Is a Superpower
For most of my twenties, I operated like my energy was infinite. Deloitte audit hours. A master's degree on top of a sta...
From Grammy Winner to Startup Operator
I've won two Grammy Awards. Not for producing beats or writing songs — for singing. I grew up in the Pacific Boychoir Ac...
The Block Is Rarely What You Think It Is
Every business owner I talk to comes in with a diagnosis. "I have a marketing problem." "My website isn't converting." "...
What I Learned Building Two Companies From Scratch
I spent six years co-founding two startups. One was a sports technology platform. The other was a landscaping marketplac...
MUD\WTR Interview
What brought you to Los Angeles? If you were born here and then moved away, why and what brought you back? I came to LA ...
Communicating Through Conflict
I used to be terrible at conflict. Not because I was aggressive — the opposite. I'd fold. Explain myself when I didn't n...
The Creation
If you look at the ohdavid logo, you'll see five interlocking circles with a lightning bolt running through them. That s...
The Spark of Life
There are two forces that I keep coming back to: the Seed of Life and lightning. One is the pattern of orderly unfolding...
A New Relationship With My Art
I've been in a bad relationship with my art for most of my life. Not because I don't love it — I do, deeply — but becaus...
The Art of Removing Blocks
Every team has blocks. The difference between good and great operators is how quickly they can identify the real constra...
Building Analytics That Actually Drive Decisions
I've built dozens of dashboards. Most of them collected dust. The ones that worked shared a few common traits that had n...
Go-to-Market Lessons from Zero to One
Launching CrewLAB and Breasy back-to-back gave me a crash course in go-to-market strategy. The contexts were completely ...
Designing for Operators, Not Just Users
We obsess over customer UX but ship internal tools that look like they were built in 2005. The operators using these too...
Creative Work as Operating System
Leading 20-person art builds at Burning Man taught me more about operations than any business book. When you're building...