I spent two years as Co-Founder and COO of Breasy, a service marketplace connecting property managers with the local providers who actually do the work. The title was COO; the real job was everything between "we have an idea" and "this is a company that runs" — and at a seed-stage startup, that space is enormous.
The problem
Service providers lose hours every week to tools that were never built for how they work. Quotes scattered across email, jobs tracked in notes apps, pricing estimated on gut. The tax on being a small service business is coordination overhead — and the software that claims to fix it is either overbuilt for enterprise or too thin for anything past a solo operator.
What I built
I built the full-stack platform end to end on an AWS + Bubble.io backbone — Bubble for the iteration speed a seed-stage team needs, AWS for the primitives that had to be reliable. Web and mobile from day one, because providers live on their phones during the day and at a desk at night. On top of that: AI pricing models trained on our closed-deal data to kill the "am I underpricing this?" anxiety, an automation layer (n8n plus a custom Chrome extension) that took the judgment-free coordination work off people's plates, and quote-to-close tooling that tightened the entire sales motion.
The growth side
I also owned go-to-market: positioning, pricing architecture ($995–$9,995 bundles), landing pages, and onboarding flows that connected marketing to actual product activation. I ran paid campaigns across Google, Meta, LinkedIn, and YouTube, and built the analytics stack (GA, disciplined UTM tracking, Metricool) to measure ROI and steer spend.
What changed
We served 250+ providers completing 10,000+ jobs a year across 10 markets. Revenue doubled from $1M to $2M ARR, close rate went from 50% to 70%, quote turnaround dropped from 7 days to 5, and automation cut coordination time 60% — all with a team that stayed lean the whole way.
The throughline, and the reason OhDavid exists: one operator with taste, opinions, and the right stack can run a real platform at real scale. You don't need a 30-person engineering org. You need to pick your tools like you mean it.
By the numbers
- 250+ service providers · 10,000+ jobs/year across 10 markets
- Revenue $1M → $2M ARR
- Close rate 50% → 70% · quote turnaround 7 → 5 days
- Coordination time −60% via automation
