A running log of what got built, who it was for, and what it taught me.
June was about catching up to momentum — two founders who already had the energy and needed the online version to match.
Heal Better
Bianca's first real business — a juice-and-elixir brand. I built it a whole brand world (an earth-to-fire palette, warm editorial type, my first time designing for a physical product) as a gift. She started sending people my way before her own site even launched.
→ Heal Better: building for a first-time founder
BrainHealth Spa
Keith was moving from a mobile setup to his first physical location — a business becoming real. We built BrainHealthSpa.com to carry the vision he already had in his head: the sunset palette, a clear journey, a site that says "this is a real place."
→ Building for the vision: BrainHealth Spa
The theme
Neither of these was about inventing a vision — both founders had that. It was about catching up to it fast, and making it legible to everyone who wasn't already inside their heads.
