Courtney is about as qualified as they come — thirteen-plus years in education, an MA in literacy from LMU, doctoral work at UCLA, years teaching middle and high school English and coaching other teachers across districts. If your kid is struggling with reading, she's exactly who you want.
But here's the thing: when someone asked her "do you know a good tutor?", she had nowhere to send them. All that experience, all that credibility, and no way to actually present it. She didn't feel like she could put her tutoring out into the world — so mostly, she didn't. The work was real. The front door didn't exist.
So we built the front door. CourtneyLakroix.com — clean, professional, her actual philosophy right at the top: "Justice is in the details." It lays out what she does without overcomplicating it — foundational reading for the little ones, comprehension and writing K-12, executive-functioning support, the whole range — and it makes the ask dead simple: Book a Free Consultation. One low-pressure form. No funnel, no friction.
The part I care most about: I gave her the keys. There's an admin panel behind the site so Courtney updates her own content — her copy, her offerings, whatever changes with the school year — without calling anyone. It's her site, not something she rents from me. A tutoring business moves with the calendar; the website should move with it.
What changed wasn't a traffic chart. It was that Courtney finally had somewhere to point. Now when someone says "do you know a tutor?" there's a link — and those referrals actually turn into inbound interest, because there's a real, easy way to send someone her direction. The confidence to be seen came first. The inbound followed.
That's most of what a good site does for a service business: it gives you permission to be referred. Courtney always had the goods. Now everyone else can see them too.
